Archive for the tag - oreos

Oreos More Addictive Than Cocaine!

oreoIf you’ve ever had an Oreo cookie, you know that it’s almost impossible to stop. One cookie becomes two. Two becomes three. And then, before you know it, the whole bag is gone. But just how addictive are Oreo cookies really?

Researchers from Connecticut College built a rat maze with two sides. On one side, the rats got rice cakes. On the other, Oreo cookies. The rats were then able to choose which side they wanted to explore, and researchers recorded the amount of time spent on each side. The results were compared to a similar experiment in which the rats were given either injections of saline or cocaine and morphine.

According to the data, the rats spent just as much time with the Oreo cookies as they did with cocaine and morphine. But it doesn’t end there.

Researchers also examined the number of neurons activated in the brain’s “pleasure center” when the cookies were consumed. The rats, in fact, received more pleasure from the Oreo cookies than they received from either cocaine or morphine.

What does it all mean? The study designer speculates that high fat, high sugar foods like Oreo cookies may present an even greater health hazard than drugs because of their affordability, availability and association with obesity.

Of course, research done on rats doesn’t always translate to humans. And the research isn’t to say that Oreo cookies, in particular, are any more addictive than other high fat and high sugar foods. But rather, it’s an important cautionary tale to remember the next time you go grocery shopping.